You may have already nailed your brand’s logo and color codes, but what about your photography?
As our attention spans become increasingly shorter, it’s more important than ever to have visual messaging for your brand. It doesn’t matter if you’re brewing beer in Amesbury or baking biscuits in Beverly, North Shore business owners need to be able to capture a prospective or current customer’s interest in a matter of seconds.
In this article, we’ll go over:
- What brand photography is
- The benefits of investing in brand photography
- North Shore businesses doing brand photography right
- How the Bryony & Birch Brand Photography package can work for you
Scroll down to learn more!
What is Brand Photography?
Brand photography is a collection of images that can be used across multiple platforms to convey your brand’s voice, image, tone, team, products, services and/or values. From product shots to headshots to workspaces, they are intended to not only be emotive, entertaining and informative, but also prompt your prospective and current customers to act on your desired call to action.
More and more, we’re seeing brands shift from traditional brand photography and embrace what many refer to as ‘lifestyle photography.’ Still sitting under the brand photography umbrella, lifestyle photography is the perfect combination of staged and candid scenes that show customers how they’ll feel when they engage with your brand, product or service.
Most importantly, brand photography is intended to provide consistency to the overall brand story you’re telling.
Benefits of investing in Brand Photography
While strong photography is imperative and incredibly beneficial for a company’s website, print assets and in-store signage, it’s also crucial for standing out on social media platforms.
According to Hootsuite, Instagram has over 1 billion users a month and 130 million of them tap on shopping posts within that time frame. With so many social platforms depending on visual media to encourage online shopping, now’s the perfect time to use elevated brand photography to convert followers into customers.
Unlike traditional product photography (think a white box and a bottle of wine), brand photography is much more versatile because it can be used across multiple platforms and engaged with on a deeper level.
Here are a few ways you can use brand photography:
- On your website and in blog content
- In both organic and paid social posts
- In print assets such as brochures, business cards and posters
- In presentations and training materials
- In a printed/ digital newsletter
- In your online course content
- In your media kit
Now let’s take a look at six North Shore Businesses that are doing brand photography right!
6 North Shore Businesses Doing Brand Photography Right
Wild Tribe Wellness is Amesbury’s go-to for holistic massage, polarity, reiki, myofascia release and CBD treatments. Through the use of warm light and candid photos of their treatments in action, viewers immediately feel calm, centered and in need of exactly what Wild Tribe Wellness has to offer!
With both brick and mortar and online retail spaces, Hempire uses brand photography to not only get people to shop online, but to also get them to walk through their doors. Even though hemp and CBD products are becoming increasingly popular, they still require an element of educating, which is where Hempire nails it with their photography. While it exudes this laidback, healthy and whole lifestyle, it also offers the viewer insight into the many benefits of hemp.
When it comes to telling a compelling brand story, The Greeley Girls know what’s up. Consisting of three generations of fashion lovers, these sustainable clothing resellers use their photos to not only showcase and sell the pieces they’ve collected and sourced over the years, but also the beautiful bond three women can share.
Tayla David uses brand photography brilliantly to get people on yoga mats on the North Shore as well as onto her Etsy page to shop her macrame products. When it comes to connecting with an instructor, healer and artist, brand photography can help convey personalities, tone and ultimately make you more approachable.
There are a lot of bags in the world, so why would people want to choose Vaalbara? The answers lie in their photography. Each image lets viewers learn that their bags are made with fabrics ethically sourced from around the world, finished with lining crafted from recycled plastic bottles, and are made in the USA. Vaalbara is a choice customers can feel extra good about!
When the pandemic caused local shops to close their doors and market stalls to come to a hault, local artisans like Hum + Bee needed to shift to an online platform and fast. This is where brand photography came into play massively for Hum + Bee. From selling tie-dye throw pillows to handmade adornments, Jen Silver is the perfect case study on how to shop local, worldwide.
What is the Bryony + Birch All-Inclusive Branding Package?
At Bryony & Birch, we offer a lot of different services and products. From hairdressing to yoga to reiki to wedding prep packages, we have a lot going on and a lot to let our customers know.
Having brand photography that showcases our events, experiences, expertise and energy has allowed us to not only launch a retail space in the midst of a global pandemic, but also thrive both on and offline.
As a collective of people who’ve launched quite a few businesses, we know exactly what it takes to get a solid gallery of versatile brand photos, which is why we came up with the all-inclusive Bryony & Birch branding package.
- Hair and makeup
- Product shots
- Catered lunch
- Exclusive use of the Bryony + Birch studio space
- Photos with Kate Donovan Photography
If you’re a business in the North Shore looking for brand photography, we’re your people. Click here to learn more and to book your package today!
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