Brand Photography: 6 North Shores Businesses Doing it Right

You may have already nailed your brand’s logo and color codes, but what about your photography?

As our attention spans become increasingly shorter, it’s more important than ever to have visual messaging for your brand. It doesn’t matter if you’re brewing beer in Amesbury or baking biscuits in Beverly, North Shore business owners need to be able to capture a prospective or current customer’s interest in a matter of seconds.

In this article, we’ll go over:

Scroll down to learn more!

What is Brand Photography?

Brand photography is a collection of images that can be used across multiple platforms to convey your brand’s voice, image, tone, team, products, services and/or values. From product shots to headshots to workspaces, they are intended to not only be emotive, entertaining and informative, but also prompt your prospective and current customers to act on your desired call to action.

More and more, we’re seeing brands shift from traditional brand photography and embrace what many refer to as ‘lifestyle photography.’ Still sitting under the brand photography umbrella, lifestyle photography is the perfect combination of staged and candid scenes that show customers how they’ll feel when they engage with your brand, product or service.

Most importantly, brand photography is intended to provide consistency to the overall brand story you’re telling.

Benefits of investing in Brand Photography

While strong photography is imperative and incredibly beneficial for a company’s website, print assets and in-store signage, it’s also crucial for standing out on social media platforms.

According to Hootsuite, Instagram has over 1 billion users a month and 130 million of them tap on shopping posts within that time frame. With so many social platforms depending on visual media to encourage online shopping, now’s the perfect time to use elevated brand photography to convert followers into customers.

Unlike traditional product photography (think a white box and a bottle of wine), brand photography is much more versatile because it can be used across multiple platforms and engaged with on a deeper level.

Here are a few ways you can use brand photography:

  • On your website and in blog content
  • In both organic and paid social posts
  • In print assets such as brochures, business cards and posters
  • In presentations and training materials
  • In a printed/ digital newsletter
  • In your online course content
  • In your media kit

Now let’s take a look at six North Shore Businesses that are doing brand photography right!

6 North Shore Businesses Doing Brand Photography Right

Wild Tribe Wellness

Wild Tribe Wellness is Amesbury’s go-to for holistic massage, polarity, reiki, myofascia release and CBD treatments. Through the use of warm light and candid photos of their treatments in action, viewers immediately feel calm, centered and in need of exactly what Wild Tribe Wellness has to offer!

Hempire

With both brick and mortar and online retail spaces, Hempire uses brand photography to not only get people to shop online, but to also get them to walk through their doors. Even though hemp and CBD products are becoming increasingly popular, they still require an element of educating, which is where Hempire nails it with their photography. While it exudes this laidback, healthy and whole lifestyle, it also offers the viewer insight into the many benefits of hemp.

The Greeley Girls

When it comes to telling a compelling brand story, The Greeley Girls know what’s up. Consisting of three generations of fashion lovers, these sustainable clothing resellers use their photos to not only showcase and sell the pieces they’ve collected and sourced over the years, but also the beautiful bond three women can share.

Tayla David Yoga, Reiki + Macrame

Tayla David uses brand photography brilliantly to get people on yoga mats on the North Shore as well as onto her Etsy page to shop her macrame products. When it comes to connecting with an instructor, healer and artist, brand photography can help convey personalities, tone and ultimately make you more approachable.

Vaalbara

There are a lot of bags in the world, so why would people want to choose Vaalbara? The answers lie in their photography. Each image lets viewers learn that their bags are made with fabrics ethically sourced from around the world, finished with lining crafted from recycled plastic bottles, and are made in the USA. Vaalbara is a choice customers can feel extra good about!

Hum + Bee

When the pandemic caused local shops to close their doors and market stalls to come to a hault, local artisans like Hum + Bee needed to shift to an online platform and fast. This is where brand photography came into play massively for Hum + Bee. From selling tie-dye throw pillows to handmade adornments, Jen Silver is the perfect case study on how to shop local, worldwide.

What is the Bryony + Birch All-Inclusive Branding Package?

At Bryony & Birch, we offer a lot of different services and products. From hairdressing to yoga to reiki to wedding prep packages, we have a lot going on and a lot to let our customers know.
Having brand photography that showcases our events, experiences, expertise and energy has allowed us to not only launch a retail space in the midst of a global pandemic, but also thrive both on and offline.
As a collective of people who’ve launched quite a few businesses, we know exactly what it takes to get a solid gallery of versatile brand photos, which is why we came up with the all-inclusive Bryony & Birch branding package.

WHAT’S INCLUDED:

  • Hair and makeup
  • Product shots
  • Headshots
  • Catered lunch
  • Exclusive use of the Bryony + Birch studio space
  • Photos with Kate Donovan Photography

If you’re a business in the North Shore looking for brand photography, we’re your people. Click here to learn more and to book your package today!

Continue reading The Bryony & Birch Times:

Meet Our Go-To Amesbury, MA Photographer: Kate Donovan

It’s been just over a year since we opened Bryony & Birch’s doors and thanks to Kate Donovan, we have the most incredible collection of photos to look back on to remember the first 365 days!

While Kate has captured the process of us designing and building spaces like the Hair Loft and Bryony & Birch yoga studio, she’s also done a lot of work for us in terms of our brand and lifestyle photography.

As a collective that offers a number of different services that include (but are not limited to) hair styling, yoga, crystal and reiki healing, wedding prep packages, branding packages, as well as film and photography studio & equipment rentals, trying to convey all of that on our website and social media platforms can be quite tricky.

But you know what they say, right? A picture is worth a thousand words!

As one of the most highly regarded Amesbury photographers, we knew that Kate Donovan was the woman for the job. (We also knew that she was also the woman for our own weddings, family portraits and event photography…) Needless to say, the girl is busy.

Scroll down to learn more about Kate Donovan, view some of her recent work and to get in touch!

Meet Kate Donovan

From early on in life, Kate was always the friend with a camera in her hand. (You know the type… when Facebook albums were a thing, you could count on Kate to have 227 photos uploaded and ready to be cleverly titled by 9 am.)

In all seriousness, Kate’s photos stood out for a number of reasons. She caught in-between moments of a father looking at his daughter from across a room. She captured the light that was making a newborn baby’s eye sparkle even brighter. She understood that it’s not just about framing a picture but feeling its message.

Pretty quickly, photography friend favors turned into a full-time job for Kate and today, it’s a business that keeps her on the move! From weddings to business branding to baby bumps, Kate and her growing team of photographers are all about capturing the organic, emotive and milestone moments that make life worth living.

Kate Donovan Family & Senior Portraits

As summer draws to a close and fall brings back-to-school vibes to the North Shore, Kate can be found turning her lens to families and high school seniors!

While there is a time and place for posed photos, Kate’s family portraits and senior portraits in Amesbury stand out because she knows where all the best natural light is and can bring out both natural smiles and belly laughs!

 

Click here to learn more about Kate Donovan’s Family Portrait services and availability.

Kate Donovan Engagements, Weddings & Elopements

When it comes to North Shore Wedding Photographers, Kate Donovan is a big deal on The Knot! (Sorry, Kate – we know you won’t brag, but we can for you!) With engagement packages from $500 and tailored wedding packages from $3,000, Kate Donovan will not only bring your vision to life, she’ll also capture the moments you didn’t even know to dream about!

 

Click here to learn more about Kate Donovan Photography’s engagement and wedding packages.

The Bryony Wedding Experience: A Year of Pre-Wedding Bliss

After years of helping brides bring their wedding visions to life, we had an idea: why not take all of the elements people are searching for and create the ultimate wedding prep package? The result: The Bryony Wedding Experience!

Completely customizable, our packages are designed to get you feeling healthy, grounded and clear leading up to your wedding day. Including things like yoga & reiki healing, bootcamp & personal training, hair & makeup and, of course, engagement and wedding photos by Kate Donovan, you can rest easy knowing that you have everything in place to capture the aesthetic and feeling of your special day!

Click here to plan your big day with Bryony & Birch!

Kate Donovan Business & Branding Photography

If you’re looking for website, product, event or social media content photography, Kate Donovan has got you covered. Possibly the farthest thing from a stock-photo photographer, Kate is excellent at not only following brand guidelines, but also capturing evergreen content you can roll out for years, not months.

 

At Bryony & Birch, one of our most popular services is our branding package. Designed to offer entrepreneurs, artists and business owners everything they need to create the visual representation of their brand, you won’t be surprised at all to learn that Kate Donovan is our go-to photographer.

What’s included in the Bryony & Birch Branding Package?

While you may have an undeniably cool and useful product (or service) that will no doubt enrich someone’s life, it’s a hard sell when the image is poorly lit and lacking the element of storytelling.

WHAT’S INCLUDED:

  • Hair and makeup
  • Product shots
  • Headshots
  • Catered lunch
  • Exclusive use of the Bryony + Birch studio space
  • Photos with Kate Donovan Photography

Basically, we want you to picture your favorite made-for-Netflix movie montage scene and that’s what you’ll get when you work with us! We will help you and your brand find your best light. (And hopefully your new community!)

Click here to learn more about the Bryony & Birch Branding Package

Continue reading The Bryony & Birch Times:

katie cavic female founder of bryony & birch in amesbury massachusetts

Meet the Founder: Katie Cavic

One of the things we love most about Amesbury is the amount of doers, brewers, makers, and shakers that call this beautiful pocket of Massachusetts home.

As an entrepreneur, hairdresser and yoga instructor who learned early on that two (or even ten!) heads are better than one when it comes to bringing a professional or personal vision to life, Katie Cavic knew it made sense to tap into the already buzzing world of entrepreneurs in the North Shore to create her dream business: Bryony & Birch.

Intended to be a collective space for entrepreneurs, artists and wellness-seekers to ideate, collaborate, and network, Bryony & Birch is continuing to become more than Katie could have ever imagined.

Scroll down to learn more about Katie Cavic and the inspiration behind Bryony & Birch.

Meet Bryony & Birch Founder: Katie Cavic

It doesn’t matter if it’s a parent, friend or romantic partner – when an important relationship breaks down, it can send you into a depression that can often make you feel incapacitated. At least that’s what was happening to me in 2019.

I was in the midst of wallowing in my pain and loss when March 2020 rolled around. To add insult to injury, just like a lot of people, I was faced with the fact that one of the things I loved the most (and was able to use as a distraction from my heartache) – cutting hair – was being taken away from me.

While the thought of losing my identity as a hairdresser scared me, it was the potential loss of human connection that shook me the most. For over a decade, I had spent my days giving and receiving energy from clients as I cut their hair.

As the pandemic shut businesses and borders, suddenly, I didn’t know how I was going to continue to feel tethered to my purpose of connecting people and nurturing communities.

I’m not going to lie – I let myself sulk, I let myself feel all the feelings, and I gave myself some time to process the change. There was no denying that I had to start over. I needed to reevaluate my life, my community and my career goals. In recent years, I had been practicing yoga, traveling to retreats around the world and working towards becoming an instructor. Perhaps it was time to take a deep dive into my practice.

As I surrendered to my study and our new (not) normal, I started thinking about the fact that over the last ten years, I had been weaving an intricate web of fiercely talented people who are experts in their fields and the truth was: they were in the same boat as me.

We all needed to, for lack of a less overused word, pivot. We also needed a space where we could go to restore, regenerate and learn to thrive again. Confident that we’d be able to eventually enter physical spaces together again, I used our time in lockdown to think about my ideal office.

Together with my brother, Michael, who is an expert woodworker, and my devoted client, Hilary Mateev, who is the owner of XP Architecture and Design, we set out to design a space where I could cut hair, teach yoga, sell my favorite local brands and of course: invite others in to collaborate, network and support each other. And that’s how Bryony & Birch was born.

Today, we have five yoga and wellness practitioners, a growing team of hairdressers, and proudly sell a huge range of local clothing, accessories and gifts from local artisans.

The meaning behind the name

Bryony is a growing vine that has white flowers, meaning sprouted or growth, symbolizing personal growth through finding your core/roots. I love this because there is a ‘root to rise’ concept in yoga that in order to lengthen the spine and get the most out of the pose, we must root down into all four corners of our feet.

Birch is like the birch tree: unique, beautiful and strong. A symbol of new beginnings, regeneration, hope and promises of what is to come.

My goal in creating Bryony & Birch is bringing the Amesbury community together and helping others to live their best lives.

This isn’t just a one-woman show, but a collaborative experience provided by not only the salon and wellness practitioners but also the designers and craftsmen who helped create the space, and the services.

What can we expect to see in 2021?

International Women’s Day just went by and I can’t stop thinking about how this year’s theme #choosetochallenge is needed now more than ever.

What I #ChoosetoChallenge in 2021 to affect change is maintaining a platform for women to grow and feel empowered daily in my community. I want to provide team-building workshops and empowerment groups. Forcing gender equality where everyone of all walks of life feel safe and comfortable coming.

This has always been the core of my beliefs. As a female always trying to find my place in this world, I knew being a stay-at-home mom or housewife didn’t call to me. I’ve always wanted the opportunity and platform to set an example to everyone, Male or Female, whatever age you are and show you that you have the ability to reach your dreams and grow, no matter how long it takes or hurdles you face.

The lessons I’ve learned in 2020 that I’m carrying with me in 2021 is that nothing is permanent, nothing is forever. Whether that statement be true in a way of sadness and the unwanted force of change, or in a way where you’re stuck and don’t know how to make a shift. You are the creator of your destiny. Less is more, community and support is crucial.

When things crumble, when the world stops and things fall apart, you have to stay positive and reach out, team up, be creative, think outside the box but most of all don’t just do it for you, do it for others too! I want Bryony & Birch to be the place people turn to in 2021 for support.

How to get involved with Bryony & Birch

While I love it when people come in to have their hair done, find their flow or discover the perfect gift, we’re still living in weird times. While I wish we could do more in-person meet-ups, due to social distancing, we’ve been pushed to create more virtual experiences, which has actually worked out really well!

We have the Bryony & Birch Yoga App, we ship all of the products we promote on our Instagram page and have focused on dedicating time and space to nurturing local businesses who need help finding their new approach to #pandemiclife.

Through the Bryony & Birch Branding package, our fully equipped photography and videography studio & team is hard at work helping local North Shore entrepreneurs identify and capture their brand.

What else is Bryony & Birch working on?

As vaccines continue to roll out and we work towards herd immunity (a sentence I never thought I’d write!), we are seeing more and more wedding plans come to fruition.

As a hairdresser who has worked with A LOT of Boston brides, nothing brings me more joy than to help couples achieve their ultimate wedding aesthetic. I also love helping people mentally and physically prepare.

We’ve recently launched the Bryony & Birch Bridal Experience which is designed to help brides feel and look their best. This includes yoga classes, mindfulness exercises, hair, makeup and even engagement and wedding photography!

Click here to learn more about the Bryony & Birch Bridal Experience.

Where to Connect with Women Entrepreneurs in 2021

Where to Connect with North Shore Women Entrepreneurs in 2021

Where to Connect with Women Entrepreneurs in 2021

It doesn’t matter if you’re a seasoned business owner or just starting to dabble in the idea of a new project, surrounding yourself with like-minded, valuable and supportive women can drastically affect the trajectory of your success and mental health.

As women who know this firsthand, it’s actually how our Amesbury collaborative space, Bryony & Birch, came to life.

What is Bryony & Birch?

Located in the heart of downtown Amesbury on the North Shore, Bryony & Birch is an oasis for beauty, wellness, art and community.

While it’s an actual space that houses a hair salon, yoga & wellness studio, fully equipped photography & videography studio, art and the best finds from local artisans and apparel & jewelry designers, it’s also a community of creatives who are actively seeking to network, collaborate and champion each other’s successes.

Created by Katie Cavic, Bryony & Birch’s collective is intended to allow North Shore locals the opportunity to combine strengths, visions and resources to make any dream a reality.

Scroll down to learn more about what our partners offer (and see where you might fit in!)

Bryony & Birch Studio best hair stylist in Amesbury, MA

How we help North Shore Women Entrepreneurs

Starting and growing a business is much like starting a family. (Same amount of tears, hopefully less diapers…) And you know what they say…. It takes a village to raise a BUSINESS.

At Bryony & Birch, we’re your village. Specifically, we’re the people who are going to make sure you find that sweet spot where your own wellness and career goals intersect.

With a growing list of partners including collaborators like hair stylists, web designers, artisans, editors and architects, you’ll be able to connect with people who can help you find your business’ aesthetic, voice and message all while ensuring every decision you make aligns with your own personal values.

Scroll down to learn more about how we collaborate with women entrepreneurs through our Bryony & Birch Branding package.

What’s the Bryony & Birch Branding Package?

After collectively launching quite a few businesses and projects, we realized that one of the biggest hurdles was capturing a brand’s aesthetic in a way that can be used across multiple digital and print mediums.

While you may have an undeniably cool and useful product (or service) that will no doubt enrich someone’s life, it’s a hard sell when the image is poorly lit and lacking the element of storytelling.

That’s why we came up with the Bryony & Birch branding package.

WHAT’S INCLUDED:
  • Hair and makeup
  • Product shots
  • Headshots
  • Catered lunch
  • Exclusive use of the Bryony + Birch studio space
  • Photos with Kate Donovan Photography

Basically, we want you to picture your favorite made-for-Netflix movie montage scene and that’s what you’ll get when you work with us! We will help you and your brand find your best light. (And hopefully your new community!)

Click here to learn more about ALL the Bryony & Birch partners.

What else is going on at Amesbury’s newest collective?

While we are fiercely passionate about our professional dreams, we know that your own personal growth can’t be put on the back burner. In an effort to perform well, you need to feel well.

That’s why you’ll quickly learn that yoga and wellness are an intricate part of what we do here. Whether in the studio or on the Bryony & Birch Virtual Yoga App (available for download in the App Store or Google Play), we make space and time for our practice so that we continue to manage the chatter in our minds and remain tethered to our values.

Click here to discover the yoga and wellness classes Bryony & Birch offers.

Say hello!

What are you working on? How can we help? Do you have a project you’d like to talk to us about? We’d love to hear from you!

Click here to get in touch.